Nouvelle ère

The key to successful business is product differentiation and diversification. Nike has understood that principle quite clearly and the Nike Free SOCFLY are a prime example of that.

Originally, the Free edition came into the existence after designers at Nike in the early stages of the brand, realized the need for athletes to exercise in under better conditions. The Free edition revolutionized the running game as designers brought the air sole that would allow better traction and comfortability for runners.

In 2015, the Nike Free SOCFLY is a new, innovative line. Sitting on the much appreciated Free 3.0 sole, combined with seamless mesh and hook-and-loop fastener. This particular model comes in a sunset color way interlacing with black and white. This shoe is attractive, ingenious and gives us a glimpse into what could be the future running models coming out of Nike.

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